20 Top Social Media Sites to Consider for Your Brand in 2022
You will learn
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media, it’s helpful to know about the most popular social media sites out there right now. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
Of course, it isn’t only about the size of the social media sites. It’s also whether the social media site is a right fit for your business and for you. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage at once?
To make things easier for you, we researched and compiled information about the top social media sites in 2022. Some will be familiar to you, while others might sound new. We recommend reading through this list to learn more about the social media sites that might be great for your brand. And remember, you don’t have to be on every social media site to have a successful brand.
The top 20 social media sites of 2022
Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisersactively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook — and measure your results.
Facebook for Business
No matter what controversy it’s embroiled in, Facebook still remains one of the most popular ways for people to keep in touch with friends, family and brands. Pew Research Center reports in April 2019, 69 percent of American adults used Facebook. Among ages 18-64, usage is between 68 percent to 84 percent depending on the age group, then it drops down to 46 percent for seniors.
Unless your business is targeted exclusively to seniors, Facebook should be part of your social media strategy for the sheer number of people who use it. You can upload videos to Facebook, share blog links, message individuals who have customer service concerns, share promotions about your business and get online reviews.
Facebook also has significant capabilities as a search engine. There are more than 1.5 billion searches on Facebook every day for local businesses, services and products, Search Engine Watch reports. That’s about 40 percent of the total searches on Google, which is very significant. With much of your target audience using Facebook, your brand should have a presence there.
Twitter for Business
On the surface, Twitter may not seem that important for businesses. Only 22 percent of American adults use it, including 38 percent of those ages 18-29 and 26 percent of those ages 30-49.
But before you dismiss it for your business, consider this: 70 percent of journalists see Twitter as a valuable social media tool, according to a survey from Muck Rack, and 27 percent of journalists see Twitter as their primary news source.
Do you want press coverage for your brand? Would you rather build a one-on-one relationship with the journalist you want to cover your business than send out a generic press release to the wires (which 53 percent of journalists dismiss, anyway)?
Twitter isn’t just a hot spot for traditional news journalists. Influencers and bloggers also use Twitter. Unlike Facebook, where you’re not able to message an individual from your business page unless they’ve contacted you first, you can communicate directly with Twitter users through direct messaging. That makes Twitter a powerful tool for connecting with influencers who may cover your brand in the news, on blogs, on TV and in their Twitter feeds, sharing your brand with their followings.
And, of course, if you’re using Twitter as a public relations tool, you can also connect with its audience and your target customers there. Like Instagram, hashtags are widely used on Twitter, so be sure to add those to Tweets.
Grow Affordably
Yes, social media isn’t a place to be overly salesy, but after all, it’s a marketing channel and you need not ignore the opportunity to make sales, should it present itself. Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts are the mainstay of social media.
Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram. Even if platforms such as Instagram are primarily geared towards engagement, there are established ways to increase sales on them.
Most businesses are data-driven, but social media isn’t a set-in-stone science. For example, you can scroll by an ad that has a picture of a huge scoop of melting chocolate ice cream topped with a mound of whipped cream. You may not think twice about it, but three days later, you may stop by Baskin-Robbins because you were craving a scoop of chocolate ice cream. Social media can contribute to the buyer’s decision-making process like that.
“Social media, unlike other kinds of advertising, can be notoriously difficult to track,” said Steve Pearson, CEO of Friendemic. “Most consumers say it takes many touch points in their customer journey before a purchase. A lot of those are undoubtedly on social media and online review sites, but customers aren’t necessarily citing those when they walk into a business as the last touchpoint that brought them in today.”
When building an ad campaign, know who you’re trying to reach and what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising. Avoid overly salesy ads, and opt for content that educates or entertains (or does both at the same time).
Provide Support
Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.
As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which company do you want to be?
Need Engaging Content for Your Social Media?
If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.
Sources:
https://buffer.com/library/social-media-sites/
https://online.wharton.upenn.edu/blog/which-social-media-platforms-should-i-use-for-my-business/
https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-for-business-marketing/
20 Top Social Media Sites to Consider for Your Brand in 2022
20 Top Social Media Sites to Consider for Your Brand in 2022
You will learn
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media, it’s helpful to know about the most popular social media sites out there right now. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
Of course, it isn’t only about the size of the social media sites. It’s also whether the social media site is a right fit for your business and for you. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage at once?
To make things easier for you, we researched and compiled information about the top social media sites in 2022. Some will be familiar to you, while others might sound new. We recommend reading through this list to learn more about the social media sites that might be great for your brand. And remember, you don’t have to be on every social media site to have a successful brand.
The top 20 social media sites of 2022
Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisersactively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook — and measure your results.
Social media marketing statistics
- Knowledge of your audience: What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
- Brand identity: What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
- Content strategy: While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
- Analytics: Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
- Regular activity: Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.
- Inbound approach: Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business and others will promote it for you.
Sprout Social for small business: The actual platform
Engagement tools
Well with an all in one inbox like Sprout’s Smart Inbox, you can stream every single message from all of your social media profiles into a single location, making it easy to respond to the social posts that need your attention.
Then as you go through the Smart Inbox you can choose to Mark Messages Complete, removing it from your Smart Inbox entirely. It gives you the comfort of knowing every social message from your customers has been properly responded to.
I can leave at the end of the day, or start the day knowing that I really haven’t overlooked anyone that has reached out for help or has said something really great about us that didn’t get a response.
Publishing tools
Sprout allows for publishing for all social profiles from a single location. Easily schedule content and use advanced posting capabilities to ensure it reaches the right people at optimal times.
Post messages to all of your social media networks and profiles at a single time with Sprout’s scheduler. You can also tag individual messages to later report on the success of specific campaigns.
A visual social content calendar makes it easy to see what your upcoming social schedule looks like. If you see a few days with too many or too few posts scheduled then simply shift those messages around to ensure you always have great content to share.
Not sure when the best time is to send messages to your audience? Sprout’s ViralPost and Optimal Send Times will use data to figure out the times your audience is most engaged and automatically publish those posts even if you’re not at your computer.
Create a repository of pre-approved images to make it easy to find visuals to share with your messages. You can also edit images right from the Sprout Image Editor to make it even more personal to your messages.
Reporting tools
Sprout’s reporting functionality simplifies the measurement of performance metrics, including audience growth and interactions, team performance, competitive analysis and much more.
Create custom social reports based on the data most important to your team, then easily export those presentation-ready reports to share. Would you rather dig into the numbers yourself? No problem–download your numbers as a CSV and work your excel magic to make the data your own.
Sources:
https://buffer.com/library/social-media-sites/
https://www.wordstream.com/social-media-marketing
https://sproutsocial.com/social-media-for-small-business/